Small Market Meetings
People who play golf love it, but those who don’t play don’t want to be left out.
Meeting planners can easily incorporate golf into their meetings and conferences in many ways: with scramble-style tournaments or putting challenges, or with less-formal options such as driving ranges, golf simulators and even a new take on the sport, foot golf, which is played like golf but kicking a soccer ball instead. These Heartland golf clubs and resorts are doing all they can to help planners take advantage of their golf options and to make the most of golf outings for attendees.
Innsbrook Resort is a 7,500-acre gated community with 100 lakes about 55 miles west of downtown St. Louis, and groups that choose to gather and golf there get a taste of lake living.
The resort rents out about 30 condominium units but also recently added two corporate homes on the lake for overnight stays, in-home meetings and other catered events. Any “group that stays here overnight is treated as a property owner; they can use the trails and tennis courts, the pool — everything,” said Innsbrook communications manager Cassandra Langley.
The Aspen Center sits on a hill overlooking 150-acre Aspen Lake, and “every room has a view, and each of them has a deck,” Langley said. The 2,700-square-foot Aspen Room’s stone fireplace reaches to the vaulted ceiling’s timber beams. Among the six other spaces are a boardroom, a 1,660-square-foot conference room and the recently renovated Foxfire Lounge, with a bar, a dining area and large windows.
The Innsbrook golf course has 12 lakes, 30 sand bunkers and a clubhouse that offers additional function space. In addition to golf, groups can arrange, through the resort’s stables, for horseback trail rides, hayrides and carriage rides. Guests can also catch concerts at the amphitheater and swim in the outdoor pool and lazy river at Charrette Creek Commons, which opened in 2016.